DIRECT TO THE SERVICES SOURCE

In recent years, there has been a large shift away from clients working with ad agencies and instead going directly to the production company. Why? Because it cuts out the middle man. This way the client can work directly with the business that provides the professional media videography needed to make successful marketing videos. Remember the “fee” the ad agencies tack on top of the work done. In some cases this can be a very large sum of money when its typically a percentage of the total spend.

We will do you right.

We aren’t talking thousands of dollars but hundreds of thousands to create truly great videos and media. Its not unheard of to have 6 figure budgets for these productions. As a client, going directly to the media production company allows that budget to go much further or to reach different market segments with media buys. House of Sticks and Dallas Video Production, has found some really good success with offering corporate marketing groups professional video capabilities the internal marketing business isn’t focused on or capable to pull off. Below is some of the latest video advertisements we have created.

Our Production Company Talent

One of our largest selling points to customers is the fact we have made living getting out from under the agencies and working directly with clients. This is most easily understood when we show up on set as professional hired hands to produce media for agencies for the same people we were speaking directly with weeks before. The Dallas producer, is our producer, the DP is the same one we hire, the gaffers, grips and craft services people are all the same people the studios hire. The video production world is pretty small when you start dealing with top level talent. Here’s something that might help:

Who does what?

BELOW IS A LIST OF VIDEO PRODUCTION TITLES AND A DESCRIPTION OF WHAT THEY DO.

• Producer – Arguably the most important person on set. They run the company business. They make sure the project goes. They are in control of the budget and responsible the corporate marketing business client is happy with the services and identity being provided. Think of the producer as the father of the project. Always concerned about cost, tough on the small stuff and commands attention
• Director – Similar to the Producer, the director is responsible for the final outcome of the project. Ultimately the talent of the director will produce videos the corporate client is most pleased with. The director is the most influential person on set. Think of the Director as the mother of the project. Primarily concerned with making films happen their way, they typically see studios and budgets as being secondary to the vision. The project is their baby and they will do whatever it takes to make sure it turns out the right way.
• Copyrighter – Nothing gets done without words. Copyrighters wordsmith project scripts until the corporate company is happy with their services..
• DP – The Director of Photography works closely with the Director to come up with a visual style for the film. Do not call them videographer, or refer to their work as videography. They are highly skilled, specializing in cameras and worth every bit they are paid. They choose the camera, lenses, lights and other stuff needs to be used to create the look to please they company paying for the job. In Dallas Video Production, the services of a DP are critical to success.
• Grips– The team of worker bees, Grips take care of moving anything and everything on set. There are a host of different types of grips but just know nothing would get done on set without an army of grips to make things happen.
• Sound Department – No picture looks nearly as good without sound and there are dedicated people to ensure sound is captured correctly. Typically on a small set there is an operator and a mixer
• Camera Department – They take care of the camera, make sure shots are in focus, check the quality of the picture, attach lenses and assist the DP
• PA – The youngest member and least experienced person on the crew. This is an entry position and are tasked with getting all kinds of stuff for the production team. Many times each department will have dedicated PAs or they could be in multiple departments at once.

There’s more to it than this.

This is by no means a comprehensive list, but for our purposes and especially in Dallas or Fort Worth, Texas, the business of offering services worth the price tag come down to having the right team. Dallas Video Production studios specializing in services worth the price tag are few and far between. There are other Dallas companies who make CRM videos or specialize in internet based training videos. We want to be one of the only Dallas businesses focused on offering the big client with services worth the price tag by providing incredible value unlike this next sentence which has little value like corporate marketing speak: Our company promotes powerful training, productions and films with aerial studios able to blare big jobs to build identity in a videographer who specializes in serving hot fire to frozen fish. Yes, serving powerful aerial frozen fish.see more work.