Growing a Production Company

In order to grow your commercial production company in Dallas, Texas, there are a few key ways to increase revenue. First, focus on creating a strong portfolio of work that showcases your company’s strengths and abilities. Make sure to keep your website and social media platforms up-to-date with your latest projects, reel, and client list. It’s unfortunate, but without at least something on social media, no one will properly credential you.

The all important portfolio

When creating a portfolio, always make sure to showcase your personal strengths. This will give potential clients an idea of what your production company is capable of and the level of quality you can provide. 

The relationship you have with your clients is the most important aspect of growing your company. In Dallas, it’s all about who you know. It’s important to build a good rapport with your clients and always deliver on your promises. If you do good work, they’ll remember it and recommend you to others. Always remember that relationships are paramount. As in, they matter more than anything else. Try to attend industry events and meetups to network with other professionals. You never know when you’ll meet someone who could be a potential client or collaborator. 

By following these tips, you’ll be on your way to growing your commercial production company in Dallas, Texas. Keep up the good work and always remember that relationships are key.

As a commercial production company, your portfolio is your calling card. It’s what potential clients will use to determine whether or not they want to work with you. That’s why it’s so important to make sure that your portfolio is strong and up-to-date. 

How to make a proper portfolio

When creating a portfolio, always make sure to showcase your personal strengths. This will give potential clients an idea of what your production company is capable of and the level of quality you can provide. 

Your portfolio should be a reflection of your best work. It should be well-organized and easy to navigate. Make sure to include links to your latest projects, reel, and client list. And don’t forget to keep your website and social media platforms up-to-date. Unfortunately for all us old guys, social media is the way everyone finds new people to work with. If you can make them fall in love with your work, they will call you. They will find a way. 

You are going to get the work you’ve already made

So take the free time you have and any money you can scrape together and start working on some passion projects.  Get your name out there. Show people what you can do. You never know where it might lead. AND NEVER SETTLE. If you’re going to be a director, push hard to make something great. If its not awesome, NO ONE will pay attention. At this point, we all have image overload. If you’re going to get noticed you have to be able to stand above the rest. SO don’t settle for anything less than what your vision is. 

Pro Tip: Keep it simple and high quality.

The relationship you have with your clients is the most important aspect of growing your company. In Dallas, it’s all about who you know. It’s important to build a good rapport with your clients and always deliver on your promises. If you do good work, they’ll remember it and recommend you to others. Always remember that relationships are paramount. As in, they matter more than anything else. 

What about events?

Try to attend industry events and meetups to network with other professionals. You never know when you’ll meet someone who could be a potential client or collaborator.  

When it comes to your commercial production company, having a strong portfolio is key to increasing revenue. Here are a few tips to create a portfolio that showcases your company’s strengths and abilities: 

1. Make a high-end, nice looking, modern, up-to-date website. You don’t need to show off the client list, nobody cares if you were the camera PA on a Coca-Cola job with a famous director. 
2. Make sure the quality of your work is up to the standards your potential clients are looking for. You are going to get the jobs that look like the work you’ve already done. So don’t show the stuff you don’t want to do again. Simple a
3. Consistently update your reel with your greatest work. There will be lots of projects you will do that are just for the money… you don’t need to show those ones off. 
4. It sounds so stupid, but if you are going to succeed, you need to be known for something. Generalists tend to get very generalized projects.  Specialists tend to get more interesting work. 
5. Get involved in your local filmmaking communities. Most likely, there are other commercial production companies in Dallas, Texas that you can network with. Forming relationships is key to success in this industry. Lots of times, you can do a favor some one that can be cashed in later on. Teamwork makes the dream work.
6. Remember that your portfolio is a reflection of you and your company. Make sure it is something you are proud of and would want potential clients to see… and something you want to do again. Cause nobody is going to give you the work you haven’t already done. 
7. Always be closing. If you’re not working on a project, you should be looking for one. The best way to find new clients is through word-of-mouth and referrals, so always be networking and making sure your past clients are happy with the work you’ve done.

Relationships are all that matter

In order to grow your commercial production company in Dallas, Texas, it’s important to focus on building relationships. It’s all about who you know in this industry, so try to attend industry events and meetups to network with other professionals. You never know when you’ll meet someone who could be a potential client or collaborator.  

Keep in mind, many of the best production companies around can’t be found simply with a Google search. Google doesn’t really like images and video… it likes text. Production company websites are typically very heavy on the images and very light on the text. After all, its the images they are selling. So if you want to find the best companies in an area, they may not be putting a lot of effort into their SEO values on Google. Ask someone. 

Pay for lunch

The best way to make friends in the industry is lunch… everyone eats it and for $20, its a great investment in a relationship you might need later.  You can buy a lot of lunches for what one of these cameras costs.  If you are going to be in this industry for any length of time, you should have a rolodex full of lunch friends. Buy them all lunch at least once and make sure they know it was you. And don’t keep track… its not about how much you spent, its about the relationship. 

And if you are looking for good collaborators, try to find people who compliment your skillset. For example, if you’re great at shooting but not so great at editing, partner with a editor who is the opposite. That way, you can both focus on what you’re good at and produce better work. 

Finally, another great way to make new relationships is to hire them. If you have a paid project, see if you can pay them to be a part of what you’re doing. Typically that makes people feel special. After all, you are paying them for their skills and honoring their professionalism.  By taking the time to focus on relationship building, you’ll be sure to set your company up for success.

Conclusion

When it comes to your commercial production company, having a strong portfolio is essential in order to attract new clients and grow your business. By showcasing your company’s work on your website and social media platforms, you can demonstrate your abilities and strengths to potential customers. Additionally, keeping your reel and client list up-to-date will help to build trust and confidence in your brand. However, one of the most important things to remember is that relationships are key in this industry. Building strong relationships with other professionals can help you to expand your network and open up new opportunities for business growth. So, focus on creating lasting relationships and always be willing to collaborate – it will pay off in the long run!