First things first

Above all things, people matter. We take the stance that we want to care about the things God cares about, so we care about people.

What matters most to your business in the Dallas-Ft. Worth metro area?

Think hard about that before you answer. It’s not the money. It’s not the number of sales in a day. It’s not even whether or not you finish in the red or black each year. All of those are superficial issues that connect to one thing. They are not what matters. They are the outcome based on how much attention you pay to the one thing that does matter the most: people.

You are not marketing to a nameless, faceless crowd. You are not marketing to pocket books and wallets either. Instead, you are working on getting the attention of actual people who have thoughts, feelings, and emotions. In fact, marketing to people has become the newest and most accepted concept of building a business. That’s why it is time to completely change how you represent your business, from the website development and design to social media and everything in between.

What’s the best way to market to people? You have to stop what you are doing, slow down, and actually smell the roses…or marketing plan, in your case. What would appeal to a person? If you were the consumer, what would matter the most to you? Ask yourself these questions and start building your business in the most people-centered manner possible. People like something to play on their emotions, whether it is funny, heart wrenching, sweet, etc. They will respond more to something like this, and they also want something that will capture their senses, and that includes much more than just text on a web page.

This is when video comes into play. When you have a video professionally produced, this can be the ultimate way to market to people. That’s because video lets you go beyond just telling about your business to a storytelling adventure that will appeal, inspire, and connect.

When it comes to video, you could try to do it on your own, but it may not look very professional. You could hire a director of photography, a cinematography team, actors, etc. and this will cost way too much money. The alternative is to contact House of Sticks. We are an honest group of people who work every day as storytellers for businesses like yours. We can help you market to people through professional video productions. So, before you begin your next endeavor to build your business, remember to slow down, take smaller steps, and make sure you are reaching out in the right way.