Commercial Directors you should know

9 of the best commercial directors you need to know

What is a commercial director?

Marketing managers are responsible for creating a product’s brand identity. Does it seem like the Director of a movie? The commercial manager has to have more people on staff. The ad company must meet their expectations. Commercials are shorter than the typical films. Those are still movies that tell stories about us. But the idea must be concise. Contrariwise to movie makers, commercial filmmakers rarely participate in postproduction. They usually do just create shoots. Post-production studios usually get taken over by advertisers who are in question.

Chris Balmond – Welcome back (Guinness)

Some ads have less cost than Super Bowl ads, but they may be as effective at less cost because we LOVE that. Initially Balmond’s commercial seemed very simple – and perhaps it would require several viewings if he truly understood his vision. Commercials are designed for repeated showings. Welcome Back contains another undercurrent of feelings drawn from our experience with COVID. All the opening images mirror uncannily the classic image of the rich creamy Guinness, containing totally randomly chosen objects, while an Elvis cover of ‘Always on Mind’ is played beside.

David Dearlove – Long Live the Prince (The Kiyan Prince Foundation)

Get on board. Commercials promoted by charities can be some of the best ways to earn money for the purpose they are helping. The director has the task to create an emotive and non stereotypical film which does not degrade. Designed to encourage action and avoid an apathetic audience for a charitable audience. A successful marketing campaign can be the lifeline for both the charitable and human community that the campaign helps.

Dom & Nic – Percy Pig comes to life for the first time ever! (M&S)

You may recall a number of the two directed video ads that have become a regular feature of British television since 2017. They are heartwarming and bittersweet. ‘Life’s Step’Rightmove advertisement. Ever successful British actor Tom Holland is given the chance to play Percy and the song is fantastic! Animations can help distinguish your business from other people. The most memorable adverts if asked are those that include animated characters such as comparison the marketplace Merkat. For more info on how to use Animation on an advertisement, click the link to this site.

Nick Ball – For When It’s Time (Wrigleys)

COVID has an impact on every person, business directors profit from its commercialisability in every way. For the right moment, The Wrigleys is another of the many advertisements that emphasize the social impact of this epidemic on people. The advertising depicts a view to what happens to us when the entire restriction has ended. It reminds viewers how little things that are small like hugging or smiling can bring people back to normal. Despite Ball’s surrealist direction the advertising has not been lost.

And some Directors of Photography

WREN

WREN is an experienced cinematographer who has the ability to stir emotions through her story. She directed pieces for many companies such as Bombas & Co, Bombas, Burrow Palmers and Nutraf.

DANIEL ZAMBRANO AYALA

He is one of the leading film directors of brands such as Gatorade and Puma. With a Master of Dramatic Arts degree he creates high quality compelling narratives with stunning cinematography.

MICHAEL RYAN FAGAN

In his spare time Michael directs comedy shows for such companies as Dr. Scholl’s Netflix, NFL Hasbro and others. When television cameras don’t move Michael finds a chance for him to watch someone flip a house.

David Shane – ‘ScissorHandsFree’ (Cadillac) + ‘Sweet Victory’ (Paramount)

Shane ran 2 of the largest Super Bowl ads in 2021. Both were created with great skill. It struck an important chord and was shared by many and is due to the new Edward Scissorhands film and the Oscar-nominated actors Timothée and Yvette.

BROTHER

Parker came to skateboarding as an innovative storyteller who combines powerful storytelling and captivating images with raw emotion and action scenes. It has created an amazing director who put stories first for every production, both commercial and documentary work.

JOHN T ANDERSON

Originally from California, Johan wrote a series of short films for renowned brands including Samsung, Starbucks, Converse and Google. He was previously a director of art for an advertising agency and is well-known for his sharp eye for detail. He screened at festivals across the country and Cannes.

Emma Westenberg

California-based Amsterdam-based director Emma Westenberg studied at the prestigious Rietveld Academies and Cooper Union School of Art in New York, and has since received awards at Dutch Film Festival, as well as at fashion film festivals in Milan. Her pop-art style appealed to artists, music brands and global brand names alike. Previous work includes advertising for Prodrorst in collaboration with the Dutch Fashion Week, an advertisement video for Models at Work, and a video for ‘Regality Degal’. Next up is global dominance!

ThirtyTwo (Dylan Southern & Will Lovelace) – Play New (Nike)

ThreeTWO also directed the touching 2020 Sainsbury’s Christmas ads Gravy Song which gained a massive response following an internet troll’s encouragement to block sales. PlayNew’s positive feel resembles that of ‘Gravey’ song and has received far more positive media attention and has gained almost 90million views online in the first month. It was my favorite athletic commercial of all time. Depicts realities anyone could immediately recognize. ‘.

Tarsem Singh – The story of Jessica Long (Toyota)

Singh, the director of the striking and highly-acclaimed film The Fall, has produced an innovative commercial that is not just about car sales. Created to present themselves as a proud sponsor of Team USA on a global scale at the 2020 Olympian/Paralympic Games, Singh shows that not all commercials need to focus on self-promotion, proving the values of an individual can also be as important to a successful commercial director.

GAVIN BELLOUR

A filmmaker known for his professional approach to talent and for the style which seamlessly blends premium visuals and subtle humor. In more than 30 years of professional work he has become somewhat of a creative Swiss army knife, with vast experience in all stages of the modern storytelling process. His clients include Vogue, Under Armour, United States Express, Neutralissimo Stellartis and Vice Land.

Si & Ad – ‘This Christmas, Nothing Stopping Us’ (Tesco)

Tescos’ 2021 submission at a Christmas advert battle in Britain prompted audiences (and with one classic Queen song) that after an uncertain holiday year Christmas would come. Alessandro Bellini, CEO of Tesco, said that “search indicates that consumers are expecting meaningful get-togethers with loved ones again and they’re preparing for an even greater celebration this time”.

Kyle. Jon Shephard

Are we in need of laughter? Kyle Jon Shepphard is an award-winning comedian and writer. He’s also an expert in brand comedy and an excellent collaborator who has proven himself a great resource to various agencies. Kyle created an impressive collection of short films that drew more than 500,000 views and recently presented a spinoff program of Amazon Prime’s The Grand Tour.