The process of making a video

Here’s what to expect with the video production process.

Below is a basic outline of the process we go through to make your video. Feel free to use it as a guide to know what to expect. And a little about us.

Some things to Keep in mind

• Everyone LOVES video, NO ONE loves long boring videos.
• Think like your audience. If you had the option to watch your video, would you take the time to do it?
• Try to entertain or at least please.
• Keep it short and sweet
• Have ONE message and ONE only. If you have multiple ideas, think about breaking it up into smaller pieces.
• Above all keep it simple.

Sample Schedule

For live-action video production process

1. First we ideate
   • Brainstorm, find examples, set budget ranges
   • Setup a kick off meeting
   • Fill out creative brief
   • Think through the idea
   • Change the idea
   • Create a rough script
   • Determine scope of project
   • Try to solve all the problems in planning
2. Pre-production
   • Schedule people and crew
   • Cast and approve on-camera talent
   • Finalize script
   • Draw storyboards
   • Schedule locations and get permits
   • Rent special equipment
   • Schedule the crew people
3. Production
   • Be on time on-location
   • Capture some beautiful images
   • Create the building blocks for the story
   • Collaborate
   • Have fun
4. Post-production
   • Editing
   • Sound sweetening
   • Sound Design
   • Composing music
   • Color correction
   • Rough cut
   • Changes
   • Final Approval
   • Rendering
   • Delivery